Photographer Reverses Gender Roles In Sexist Vintage Ads, And Some Men Will Not Like The Result

    0
    96

    The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

    “Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

    Scroll down to see these funny recreations of old-school ads for yourself!

    More info: elirezkallah.com

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    60’s ads

    Image credits: Eli Rezkalla

    Check out more….

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here